Andrew McLuhan is a Media Educator and was an Associate Editor of Winnsox (2020-2023). He is a husband, father, poet, writer, teacher, craftsman, and explorer. Involved with McLuhan Studies for over a decade, Andrew was responsible for the inventory and evaluation of Marshall McLuhan’s “working library” and presents on the subject widely. Learn more about Andrew.
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From Snake Oil to Silicon
An address to the University of Windsor Law Faculty on October 25, 2019 by Andrew McLuhan. This address was part of the Media & Space: The Regulation of Digital Platforms, New Media & Technologies Symposium. -
Understanding Media Intensive
Understanding Media Intensive is a 12-part look at media theorist Marshall McLuhan’s major 1964 work “Understanding Media: The Extensions of Man,” taught by Andrew McLuhan, Director of The McLuhan Institute. -
COVID-19 as World War
When the enemy in this war is a virus, anyone you meet is a potential combatant. This is an enemy without ideology, without a face. Familiarity and trust have no place as your closest people, not to mention strangers, could be carriers—are a threat. -
The Etymology of Marshall McLuhan’s “The Medium is the Message”
Have you ever wondered why the medium equals the message? That is, it is the message! Andrew McLuhan explains the origin and meaning through the etymology of m=m. -
On Eric McLuhan’s “Media Ecology in the 21st Century”
Eric McLuhan’s last speech, ‘Media Ecology in the 21st Century,’ was delivered at El Nogal in Bogotá, Colombia, on May 17th 2018. He died, suddenly, the following afternoon. -
The Poetic Uses of Criticism
It is helpful to keep in mind that Marshall McLuhan was an English professor who studied and taught literature and poetry. All his work in media was influenced by this solid foundation in poetry and literature. -
Mechanisms for Shaping Sensibility
I came upon this flexidisk included in a magazine: Arts/Canada No. 114, November 1967. The magazine features the article “Electromedia: A Movement” and includes a separate several-page colour edition of an essay by Sheila Watson.