Winnipeg School of Communication

Understanding Media Intensive II

Andrew McLuhan   /   March 15, 2021   /  

Understanding Media Intensive: Part Two is a 12-part look at media theorist Marshall McLuhan’s major 1964 work Understanding Media: The Extensions of Man, taught by Andrew McLuhan, Director of The McLuhan Institute. In an age where our media environment conditions and structures our reality in increasingly potent ways, Understanding Media provides important foundational knowledge on how our cultural traumas and tropes are embodied in technologies. This course will provide lecture and discussion on Part Two of the book, which puts forth a set of tools for exploring human technologies and innovations as a means to regain agency in the midst of our increasingly disorienting online lives.

This course follows Understanding Media Intensive which ran in the fall of 2020. This course picks up at the beginning of Part Two of Understanding Media starting with Chapter 8—“The Spoken Word: Flower of Evil?” and will conclude with Chapter 20—“The Photograph: The Brothel-without-Walls.”

Lectures will include explorations and explanations of never-before-seen author annotations, historical documents, and personal accounts. A scrapbook of materials around the publication of the book in 1964 compiled by Marshall’s wife Corinne McLuhan, containing reviews and interviews, will add further context to how the book was received and provide insight into the material under discussion.

Experience Level

Beginner to Advanced. Effort will be made to accommodate all levels of familiarity and understanding with Marshall McLuhan’s work.

Requirements

  • Computer/device to watch or listen to lectures and participate in Q&A.
  • Participants are asked to use a physical copy of the 2003 Gingko Press “Critical Edition” of Understanding Media, as it includes both of Marshall McLuhan’s introductions, and for easy reference to page numbers, as well as to receive full benefit from deep immersion in printed text.
  • Pen and paper

Date: March 20, 2021–June 5, 2021
Time: 12:00:00 to 15:00:00 EST
Location: Virtual

Cost

$600 USD (Live Access)
Live Access is full access to UMI Part Two classes as they happen, includes recordings to review what’s been covered already this term, live chat and engagement in weekly classes.

$360 USD (Audit Access)
Audit Access is access to UMI II as view/listen only. This is ideal for those in time zones which do not agree with that of the class, and is also a lower-cost option. Audit Access is also ideal for those who did not attend UMI Part One but want to join now.

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