Marshall McLuhan and Cultural StudiesMedia scholar Marshall McLuhan was one of the most famous Canadians of the twentieth century. Despite the fact that he was responsible for media becoming the subject of study that it is today, scholars working in the field of Cultural Studies have yet to acknowledge McLuhan’s ideas as being useful to their research. Meanwhile, Raymond Williams along with Richard Hogarth and E.P. Thompson are considered the founding fathers of Cultural Studies. With the arrival of the Internet in the 1990s, McLuhan’s theories on the nature of media were no longer ignored by academics, and they experienced a strong resurgence within the field of Media and Communication Studies and pop culture alike.