Winnipeg School of Communication

Media Ecology Association

The Media Ecology Association (MEA) is a not-for-profit organization dedicated to promoting the study, research, criticism, and application of media ecology in educational, industry, political, civic, social, cultural, and artistic contexts, and the open exchange of ideas, information, and research among the Association’s members.

Goals of the MEA

On September 4, 1998, five of Neil Postman’s former students—Susan B. Barnes, Thomas F. Gencarelli, Paul Levinson, Casey Man Kong Lum, and Lance Strate—gathered at Fordham University and formed the Media Ecology Association. Following are the goals they established for the MEA:

  • To promote, sustain, and recognize excellence in media ecology scholarship, research, criticism, application, and artistic practice
  • To provide a network for fellowship, contacts, and professional opportunities
  • To serve as a clearinghouse for information related to academic programs around the world in areas pertinent to the study of media ecology
  • To promote community and cooperation among academic, private, and public entities mutually concerned with the understanding of media ecology
  • To provide opportunities for professional growth and development
  • To encourage interdisciplinary research and interaction
  • To encourage reciprocal cooperation and research among institutions and organizations
  • To provide a forum for student participation in an academic and professional environment
  • To advocate for the development and implementation of media ecology education at all levels of curricula

An Overview of Media Ecology

by Lance Strate

It is the study of media environments, the idea that technology and techniques, modes of information and codes of communication play a leading role in human affairs. Media ecology is the Toronto School, and the New York School. It is technological determinism, hard and soft, and technological evolution. It is media logic, medium theory, mediology. It is McLuhan Studies, orality–literacy studies, American cultural studies. It is grammar and rhetoric, semiotics and systems theory, the history and the philosophy of technology. It is the postindustrial and the postmodern, and the preliterate and prehistoric.

Media Ecology Association:

Media Ecology 101: An Introductory Reading List

Media Ecology 101: An Introductory Reading List: Revised 2019